Another person I ended up I.M.-ing daily was one of Gawker’s most frequent targets, a blogger named

Another person I ended up I.M.-ing daily was one of Gawker’s most frequent targets, a blogger named Julia Allison, who, within a year, parlayed a magazine dating column into a six-figure TV talking-head job and then into a reality show, all while updating her blog several times a day. Julia wore skimpy, Halloween-style costumes to parties and dated high-profile men in high-profile ways — her tech-millionaire boyfriend collaborated with her on a blog where they took turns chronicling their relationship’s ups and downs. I was initially put off by Julia’s naked attention-whoring — “Attention is my drug,” she often confessed. In thousands of photos on her Flickr feed she posed, caked in makeup, like a celebrity on the red carpet, always thrusting out her breasts and favoring her good side. But in the midst of this artifice she was disarmingly straightforward about how badly she craved the attention that Internet exposure gave her — even though it came at the expense of constant, intensely vitriolic mockery.

Blog-Post Confidential 

http://www.nytimes.com/2008/05/25/magazine/25internet-t.html?hp