Clearly, Ms. Trump has inherited her father’s prodigious flair for self-promotion. On the face of it, Mr. Trump rules a real estate empire of 70 properties. But in some ways, he is the Pierre Cardin of the real estate world, a licensing pioneer who has sold the right to use his name on dozens of luxury projects, charging 8 to 15 percent of the gross, according to Forbes magazine, which calculates his net worth as $3 billion. (Mr. Trump, who disputes the Forbes ranking, says the figure is $7 billion.)
Damon Winter/The New York Times
Ms. Trump disdains the attitude of entitlement that plagues some of her peers. She pays the mortgage on her own apartment, a $1.5 million unit at Trump Park Avenue. No Paris Hilton, she has determinedly sidestepped scandal. After some coaxing, she acknowledged dating Mr. Kushner, but declined to discuss their relationship. “Nothing good can come of that,” she said.