Rickie Tickie Stickies Are Not: fictional mongooses.

Rickie Tickie Stickies Are: those giant flower decals favored by hippies that appear in every mental image you have of the 1960s.

Rickie Tickie Stickies Are Not: fictional mongooses. That’s Rikki-Tikki-Tavi, a product of Rudyard Kipling’s imagination.

Rickie Tickie Stickies Are: those giant flower decals favored by hippies that appear in every mental image you have of the 1960s. Despite their counterculture reputation, Rickie Tickie Stickies were invented by capitalist-loving ad exec Don Kracke. His inspiration? Kracke simply saw some (poorly drawn) flowers painted on the side of a Volkswagen bus and decided there might be a market for prettier posies. He started selling his stick-on decals in 1967 and, within a year, had unloaded 90 million of ‘em. Who knew hippies had such deep pockets?