Addict (drugaddict) wrote,
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Million Dollar Pier [GE spectacular, daytime], June 14, 1929

Million Dollar Pier [GE spectacular, daytime], June 14, 1929.

Robert Chester Maxwell, the adopted son of a High Point, North Carolina artist, ran away from home as a teenager. He worked as a sign painter and eventually settled in Trenton , New Jersey . At the age of 21 he founded the R.C. Maxwell Company, specializing in billboards and other outdoor advertising spaces along the northeast corridor between Philadelphia and New York , including Times Square and Atlantic City.

Million Dollar Pier (GE Spectacular, Daytime, June 14, 1929). From Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s.
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