After rehab, Kate Moss came back to advertising campaigns.
In Ms. Moss's case, the hills surrounded an Arizona clinic where she went to treat "the various
personal issues I need to address," as she said in a prepared public statement, "and to take the
difficult yet necessary steps to resolve them."
She's ubiquitous, she never speaks publicly and so she's someone who has this muteness, this
silence that allows people to project onto her image
"Kate is the height of style and sophistication," said Bill Oberlander, the executive creative director of McCann Worldwide, the agency that created the Nikon ads, for which Ms. Moss is reputedly being paid several million dollars. "She has this almost superhuman quality."